14 years turning ad budgets into predictable revenue
A senior performance marketing leader with international experience across airlines, travel and cosmetics.
Professional journey
Team Lead Google Ads — Mellow Noir GmbH
Leading Google Ads strategy and team execution for a growing cosmetics brand.
Lead Performance Marketing — GALERIA Reisen GmbH
Owned the full performance marketing function across paid channels for a major travel group.
Senior Performance Marketing Manager — GALERIA Reisen GmbH
Scaled paid acquisition and analytics maturity across multiple brands.
Performance Manager — GALERIA Reisen GmbH
Managed campaign performance and reporting across the travel portfolio.
SEA Manager Central Europe — Thomas Cook Group
Directed search engine advertising across Central European markets.
Lufthansa & Gulf Air
Built foundational expertise in digital marketing within global aviation brands.
A strategic, data-first approach
Marketing performance isn't luck — it's architecture. My approach combines structured strategy with hands-on execution, so every euro of ad spend is traceable to a business outcome.
- International experience across aviation, travel and cosmetics
- Deep expertise in Google Ads, GA4 and paid media strategy
- Pragmatic integration of AI into marketing operations
- A clear, transparent reporting culture for leadership teams
Modern marketing, without the hype
AI and automation are changing performance marketing fast. My role is to translate that shift into pragmatic, measurable advantage — not buzzwords — for companies who need results, not trends.