Senior Performance Marketing Consultant for Google Ads, Paid Media & Growth Strategy
14+ years as a Performance Marketing Consultant in Germany, helping ambitious companies scale through Google Ads, paid media and AI-powered growth strategies — from Lufthansa to GALERIA Reisen.
Illustrative client trajectory following a Google Ads account restructuring.
Trusted experience gained at
A senior partner for companies that need marketing performance, not marketing theatre
I'm Amani Khalifa, a Lead Performance Marketing specialist. For over 14 years, I've built and scaled paid acquisition and growth systems for airlines, travel groups and cosmetics brands — turning ad spend into predictable, measurable revenue.
Read my storyPerformance marketing expertise for international companies
I help companies build scalable acquisition systems by combining paid media, analytics, marketing automation and AI-driven solutions. My approach connects every marketing investment to measurable business outcomes: qualified leads, revenue growth, customer acquisition efficiency and long-term profitability.
Experience across international markets
With more than 14 years across aviation, travel, cosmetics and e-commerce, I support companies that need a senior marketing consultant capable of analysing complex markets — as an international paid media consultant trusted with multi-country campaigns, large advertising budgets and analytics transformation projects.
Services built to move revenue, not vanity metrics
Performance Marketing Consulting
Full-funnel paid acquisition strategy that connects every euro of media spend to revenue and margin, not clicks. I build acquisition systems that scale profitably across multiple channels and markets.
Google Ads Consulting
Account audits, campaign restructuring and Performance Max optimisation — reducing wasted spend while increasing qualified traffic. A Google Ads audit consultant approach.
AI Marketing Consulting
Practical adoption of AI-powered bidding, creative generation and predictive analytics — improving marketing efficiency without added risk or complexity.
Marketing Analytics
GA4 implementation, attribution modelling and dashboard creation that support real data-driven decision making.
Growth Strategy
A prioritized, resourced roadmap for growth marketing consultant-led scaling across new channels and markets.
Conversion Rate Optimization
Structured testing and landing page strategy that convert more of your existing traffic into qualified leads.
A four-step process, refined over 14 years
Audit
Full review of accounts, tracking, analytics and market position.
Strategy
A data-driven roadmap aligned with revenue and growth targets.
Execution
Hands-on implementation across Google Ads, analytics and AI tools.
Scale
Continuous optimization and reporting to compound results.
Performance marketing across industries
Every industry has its own margin structure, sales cycle and customer behaviour. My experience runs deepest here, built on multi-country campaigns for airlines and travel groups including Lufthansa, Thomas Cook and GALERIA Reisen:
Explore industriesAmani restructured our entire Google Ads account and paid media strategy. ROAS improved significantly within one quarter — and our GA4 reporting finally makes sense to leadership.
Frequently asked questions
A performance marketing consultant helps businesses improve digital marketing results through paid advertising, analytics, conversion optimisation and growth strategies — turning ad spend into measurable business outcomes.
Google Ads can generate qualified traffic by targeting users actively searching for products or services. A strategic approach improves profitability by optimising keywords, audiences, budgets and conversion tracking.
An independent consultant provides senior expertise, flexible collaboration and a strategic perspective, without the overhead of a large agency structure.
Ready to turn your marketing budget into predictable growth?
Book a free 30-minute discovery call to review your current performance.